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Battle of Hair Care Brands at Superbowl XLV

Forget Packers vs. Steelers, it’s Suave vs. Head & Shoulders!

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By: TOM BRANNA

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When the Pittsburgh Steelers and Green Bay Packers take to the gridiron on Feb. 6 in Superbowl XLV, two major players in mass market hair care will be there too. Steelers’ safety Troy Polamalu has been a Head & Shoulders pitchman since 2010, and now Unilever’s Suave brand has signed an endorsement deal with Green Bay Packers’ linebacker Clay Matthews, according to a report by CNBC. Polamalu’s recognizable locks have been insured by P&G for $1 million. No word on how the flowing ...

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